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How Do Domain Names Dictate Success in iGaming?

Chris in Bitcoin Gambling published on 9, March 2017

Domain names have significant effects on brand success. It could impact a business’ growth in marketing and affect the target market’s perception of the casino’s services.

Major businesses have been investing large amounts of money to secure an effective domain name. In fact, the domain name Bitcoin.casino was recently sold for a sum of $28,000.

Importance of a good domain name

A gambling domain name has a lasting impact on any operator’s casino. But it needs to be unique and creative. Creative domains, however, is a double-edged sword since it can have a great recall among players yet it can be too difficult to remember. This is the reason choosing a domain name that would ignite familiarity among the players and still stand out from the competition is the key.

Bitcoin.casino domain was sold for $28,000

For example, an online casino with a burger theme would be better off with domains like burgercasino.com or burger.casino. These domain names instantly tell fiat and Bitcoin gambling players what the casino is about. This is what Mars Casino excels with its mars.casino domain name.

The domain name gives players their first impression of the casino. Potential visitors who use Google or other search engines will also see the URL. Online casinos with effective domain names are likely to get more traffic or at least attract more players as compared to casinos with rather too familiar domain names. Take games.bitcoin.com for example. This is the Bitcoin casino related to Roger Ver’s Bitcoin.com site.

Search engines will also be placing importance on a casino’s domain name. The system behind a popular search engine usually gives preference to a casino that has its own unique domain names. This is why a casino that has a good domain name gets a place on the first page of a search engine site when a person uses a relatable keyword for it.

Meanwhile, online casinos with subdomain names or are part of another domain name will get less priority from the system. These casinos will often be at the bottom of the first page or are on the second page of a search engine site.

Effective domain names for Bitcoin casinos

High-value domain names for a Bitcoin casino or a gambling site come with a premium price, just like the case with bitcoin.casino.

In fact, bitcoincasino.com already has earned more than 100 bids with a disclosed price. Other premium domain names like bitcoin-casino.com, bitcoincasino.eu, and ebitcoincasino.com are sold for $10,000, €25,000, and $10,000 respectively on Sedo.

A premium domain name is often one which includes a highly valued keyword in the address itself like Bitcoin. These domains are often expensive. A Bitcoin casino with a premium domain name can strengthen its brand across its visitors and online search engines.

Meanwhile, there are also low-value domain names for Bitcoin casinos like xbtgame.com, btcking.com, and bitgame.io. These domain names are unique and are easy to remember. These are also less expensive than others.

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